Role Description:
We are seeking a volunteer Google AdWords Account Manager to oversee and optimize our Google AdWords campaigns. The ideal candidate will have a strong understanding of PPC advertising and be able to use data-driven insights to maximize campaign effectiveness. We are a recipient of a $10,000 per month Google Ad Grant for text ad spend, and the primary goal is to maximize the benefits from this grant.
Responsibilities
- Perform initial setup of Google AdWords campaigns, ensuring compliance with Google Ad Grant policies.
- Monitor and optimize keyword bids, improve CTR, and drive conversions while staying within the grant’s $10,000 monthly budget.
- Leverage the Google Ad Grant to its fullest potential by optimizing for high-quality scores and maximizing ad placements.
- Analyze campaign performance and provide regular reporting to the team, with an emphasis on how effectively the Google Ad Grant is being utilized.
- Recommend A/B testing to refine ad copy and landing pages.
- Utilize Google Analytics to monitor and analyze website traffic and the effectiveness of ad spend.
Requirements
- 1-2 years of experience managing Google AdWords campaigns.
- Strong analytical skills with the ability to analyze data and make data-driven decisions.
- Familiarity with Google Analytics and Google Ad Grants.
- Excellent communication skills, both written and verbal.
Location: Virtual-Remote Work Online
Time per Month: 1-5 hours
Length of commitment: Role is ongoing, minimum commitment 6 months
